HOW IT ALL GOT STARTED

"High-Flying-Horse-Trader's-Swap-Shop-in-the-Sky"™

In 1971, Airline Pilot Len Kaine received two electric razors for Christmas. Not needing both, Kaine told his passengers he would swap one of the razors for a product or service of greater value. He'd continue swapping until he got a prize valuable enough to raffle. He was hoping for a car or perhaps a horse. The winner would get the prize and the POW/MIA charities would get the cash. The $22.00 razor turned into a variety of prizes worth more than $15,000.00, which included a horse. Kaine said, "We went from a razor to a racehorse." And, over $22,000.00 in cash was donated to the POW/MIA charities.

"I decided to get legal and accounting help to form the Golden Rule Society as a charitable, non-profit corporation. With that kind of money and prizes, people were bound to ask where it was going," said Kaine. The non-paid volunteers handle all the required accounting and reporting to governmental agencies.

Since 1972, Kaine has periodically conducted his "Swap Shop in the Sky" (with variations) to benefit non-profit groups, churches and charities throughout the country.

"I personally raised over half a million dollars for a few non-profit groups. I'm now offering our newest FREE programs to every church, charity and legitimate non-profit group," said Kaine.

Our volunteers raised almost a million dollars in cash and services, all of which went to the non-profit groups. It's impossible to determine the amounts raised by other groups who used our fund raising programs. Donations went directly to those participating organizations.

The newest programs are very simple and profitable fund-raisers that will provide a continual income stream to the participating groups. "They'll do very well for themselves by doing good for others," said Kaine.

"Everybody wins because it benefits everyone involved," Kaine added.

For professional and safety reasons, no swapping was done in flight. Kaine explained the program before departure. Swapping was always done off the airplane. Almost all swaps were done on paper. "Swap Shop in the Sky" creates an interesting mental image of people carrying swappable "white elephants" on board to swap with Captain Kaine for the benefit of charities.

Fund Raising

The newest programs are now available benefiting churches and charities nation-wide.

Through the years, he expanded his Golden Rule Society to include the Sky High Kids and their Guiding Lights. As a Guiding Light, individuals, businesses or organizations can sponsor a child to become a Sky High Kid. Each child receives a package of educational, inspirational and motivational materials as well as messages of encouragement and guidance. More than one million lives are estimated to have been touched by the positive programs offered by the Golden Rule Society. Visit the Sky High Kids and the Guiding Light Navigation Buttons on the left of this page.

The Golden Rule Society is led and managed by non-paid volunteers and 100% of the net funds raised by the organization go to non-profit beneficiaries.

PS There are four other new Fund Raising Programs added to the above. Visit For Charities on this site.